Are blogging and eBay selling compatible? Do they marry well or is one a distraction to the other? Obviously I think the two can work in tandem, so as I run across eBay sellers who blog I'll bring them to your attention. Lulu's Vintage blog is one such blog. The blog is simple, clean, and to the point. With two major tabs, one for the blog and one to highlight store arrivals, the site is easy to navigate. Great photographs highlight the text and make for easy reading. This blog is a Typepad blog.
If you scroll down to click on the About Page, you'll find that Lulu blogs on weekdays and maintains a daily subject matter schedule. If you're interested in a particular type of item, you know when to visit her blog. Lulu has a nice Q&A style on the About Lulu Page where she notes the store has been open for two years and shares how she got into vintage clothing. She also has another blog called Shop Vintage Portland. Take a look at the differences and similarities.
So what can you learn from LuLu? Well, see how she's mined and widened the vintage clothing niche. Note how the blog and the store play off of one another. Examine how she uses the blog to not only market her store but encourage her blog readers to click over to the store and auctions. Read how she engages her readers and her customers so they have a more intimate experience. A blog is a good way to help people feel as if they know you. You can use it to build trust with your readers and customers. Your blog can help readers and customers feel as though they have a real and active role to play in your success. I'm sure LuLu's blog has been an asset to her business. Finally, what ideas have been spurred by visiting LuLu's blog and store and be sure and let us know by leaving a comment.